Though seemingly benign in its silliness, the phrase “doo doom chit” has big shoes to fill. It recalls memories of the colorful Crayon Pop — a goofy pop act with the songs to back up their gimmickry. K-pop’s girl group trends don’t exactly favor this style at the moment, and could do with a bit of “doo doom chit” to break up all the subdued moodiness. Enter VVUP, a pre-debut group who plans to bring “unique positive energy” to the industry.
Unfortunately, this “Doo Doom Chit” comes complete with one of those awful, BLACKPINK-style drop choruses. What begins as a fairly standard badass girl group track with tropical influences changes gears completely as we plunge into its centerpiece. This seems to be the musical trend that will never die, and it’s sad to see a new group succumb to it right out of the gate. The less said about this weird chorus, the better. It’s catchy in its own way, but destroys any momentum the rest of the track has been building.
On the plus side, there are some nice vocal tones buried in here. VVUP clearly have potential and should be able to rise to the occasion if given a stronger song.
Hooks
6
Production
7
Longevity
8
Bias
7
RATING
7