When writing about Yuqi’s pre-release Could It Be several weeks ago, I was hoping we’d hear more edgy rock influences from her title track. After all, 2021’s Bonnie & Clyde remains a high water mark for both her and (G)I-DLE. With the release of Freak, I (sort of) got what I hoped for, though it’s dressed in a package that feels overmarketed and underdeveloped.
One reason I love writing about K-pop is that I don’t have to be distracted by lyrics and can fully focus on the music itself. Add too much English and I find myself stumbling on words to the detriment of the song. Freak succumbs to this issue. It feels clunky and silly, professing admiration for counterculture in the most mainstream way. Yuqi may very well be looking for a “certified freak,” but the music doesn’t sell it. Instead, we’ve got dated trap beats, subdued guitar and plenty of chanted melody. It’s not a great use of Yuqi’s brilliantly husky voice and the hooks aren’t strong enough to counter Freak‘s shortcomings.
In all these ways, Freak recalls the worst instincts of (G)I-DLE itself. It’s trying so hard to sell an attitude, but you can see the calculation that went into every moment. It’s punk aesthetic without punk intensity, and that can be a hard pill to swallow. Yuqi is an incredible talent and I wish this title track showcased more of what makes her unique and compelling.
Hooks
7
Production
7
Longevity
7
Bias
7
RATING
7