K-pop/J-pop collaborations are growing more common lately (Fantastics x EPEX say hello!), and I can’t think of a better match than BE:FIRST and ATEEZ. Both employ a heavy hip-hop style with dramatic instrumentals and a free-wheeling, inexhaustible energy. I can’t say I’ve been a fan of either group’s recent work, but this duet is sure to enthrall many listeners.
The combination of two global titans deserves a song that’s equally as notable. Hush-Hush won’t surprise fans of either group, as it embraces many familiar sonic hallmarks. Unfortunately, I don’t find myself charmed by any of these elements. From the squeaky brass loop during the verses to the lumbering beat and distorted shouting of the chorus, the track feels like all bark and no bite. It’s not bombastic enough to work as a hype song, yet not compelling enough to enjoy on its own.
I’ll fully admit that I’m 100% over this style of song and it would take an undeniable standout to shift that response, but even within this ‘angry guys shouting over clanging beats’ sub-genre, Hush-Hush feels monotonous and inessential.
Hooks
7
Production
7
Longevity
8
Bias
6
RATING
7