(G)I-DLE’s Minnie pre-released a song from her new album earlier this month and now its title track HER has been unveiled as she makes her official solo debut. She’s the forth member of the group to venture out on her own, and rather than reinvent the wheel HER sounds like something you’d hear on any (G)I-DLE album.
Much like Blind Eyes Red, I’m not the target audience for this song. It’s the latest in a long line (endless, really…) of “You think you know how awesome I am but you really don’t” K-pop songs — a lyrical conceit so well-trodden it earns an instant eye roll from me. At this point it just feels empty, going through the expected motions without actual investment in the concept.
Musically, HER echoes so many western pop tropes of the moment. From its vocal quirks to the soft bassline to the atmospheric synth, you could hear this on any global Spotify playlist. This familiarity may help ingratiate the song to a wide audience, but it doesn’t feel unique to Minnie or K-pop as a whole. The chorus is slight and repetitive and the track maintains a dull energy throughout. There’s no sense of modulation or growth, just a thumping remoteness that does Minnie no favors as an artist.
Hooks
7
Production
7
Longevity
7
Bias
7
RATING
7