Performance videos don’t always warrant a full review on this site, especially when they’re supporting follow-up tracks rather than fully-promoted titles. However, I know how popular BABYMONSTER’s music has become and assume fans may want a space to discuss the merits of Billionaire. This song follows five (!) other promoted tracks on the album — a visual approach YG Entertainment has been employing since the days of 2NE1. We still haven’t reached the album’s nadir (Woke Up In Tokyo) and I wonder if the agency will be brave enough to give that lowlight any sort of visual representation.
Among the tracks promoted so far, Billionaire sits comfortably in the middle. Like title track Drip, it’s got a nice groove but doesn’t really go beyond that. The strummed rhythm guitar strongly recalls the early-2000’s while the confident chorus echoes K-pop favorite “aren’t you jealous of how great I am?” subject matter. A fun dance break injects extra funk and tight harmonies that should have been sprinkled more judiciously throughout the track. Overall, the song feels as if it could have been recorded by anyone. It’s stylish and sleek but ultimately too empty to inspire much excitement.
Hooks
7
Production
8
Longevity
8
Bias
7
RATING
7.5