Debuting around this time last year, rookie girl group Candy Shop has had a hard time making their mark on the industry. With vaunted producer Brave Brothers at the helm, they should be releasing banger after banger. Sadly, their music thus far has felt like “reheated nachos” — and not in the good way.
New single Tip Toe directly references a classic Brave Brothers hit — 2011’s Ma Boy. The song aims for a similarly carefree groove but lacks the indelible hooks to make this style work. Instead, Tip Toe is a pleasant diversion. It’s enjoyable enough while listening, but difficult to recall once you move on to something else. I blame this on both an inert pace and unremarkable melodies. The chorus, which should be a song’s centerpiece, swirls aimlessly around. The girls perform it well enough but are unable to uncover moments of personality that might compensate for Tip Toe‘s flatness. For a new group with only a few songs under their belt, Candy Shop really need to be establishing a sound that makes them unique and vital. Tip Toe is about as far from that as you could imagine.
Hooks
7
Production
7
Longevity
7
Bias
7
RATING
7