Beloved Melbourne Cafe Florian Opens A (Very) Cute New Homewares Store
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Florian Home is the latest endeavour by the friends behind Florian Eatery in Carlton North.
Co-owners Dom Gattermayr and Rose Richards worked with their close friends and small team to convert the space next door into the new retail space.
‘The curtains along the back wall were sewn by one of our Florian baristas, Hannah. The metal work was done by another staff member’s partner, the big dining table in the middle of the room was built by friend Cam Miller, and other pieces in the store are on loan from our family friend’s furniture store — it really took a village!’
Vintage glassware and plates sit alongside pieces imported from Ichendorf Milano, Sabre Paris, and Kabinett.
Florian’s house-made preserves and jam are also available.
Florian Home is currently open from Tuesday to Saturday.
Florian Eatery might be famous for its picture-perfect breakfast plates, but second to the food, the duo behind the beloved cafe get the most compliments about their distinctive, homely interiors.
Beyond its blue facade, Florian has a classic, slightly quirky and cosy charm, driven by an amalgamation of co-owners Dom Gattermayr and Rose Richards’ personal styles, their shared travels, and ‘life-long friendship’.
‘We’ve always wanted Florian to feel warm and inviting,’ Dom says. ‘People ask quite regularly where certain plates, vases or even artworks are from.’
‘Most of the pieces decorating Florian belong to Rose and I — we took [them] from our houses to get the doors of Florian open in the early days when we didn’t have cash left for these things.’
This interest from customers is what prompted the friends-turned-business partners to start selling a small curation of objects from the café: tea towels, house made jams, and Tart magazines.
So when the landlords approached Dom and Rose last year wondering if they’d like to take over the space next door to the cafe, the duo felt it was the perfect time to create their own retail store, Florian Home.
The simple, yet eclectic and slightly international flavour of Florian home echoes the vibe of the cafe next door. Timber tables and bentwood chairs showcase a curation of locally made and vintage homewares, alongside a selection of pieces imported from Europe, while soft, hand-sewn curtains (made by Florian’s barista, Hannah!) complete the space.
Dom says their focus is mostly on pieces for the kitchen and dining spaces; including elegant glassware from Ichendorf Milano or the Florian Home branded mug; Sabre Paris’ colourful cutlery; pantry staples like Golden Groves extra-virgin olive oil; and food and lifestyle publications.
They’re also working with local makers on some exclusive commissions, such as ceramics by Tahni Bouhadana, and they’ve got a collection of in-house aprons in development.
Rose says the team is pretty proud of the ‘little corner’ of Rathdowne Street they’ve carved out, which now gives customers the chance to take a piece of Florian’s hospitality experience into their own home.
‘We want people to see something beautiful and feel excited about going home with it, setting the table to have friends or family over, or just buying something for themselves or someone they love,’ she adds.
‘Buying something well made will last in your home forever, and the pieces we carry are timeless — so you know that you will be reaching for them in two or even 20 years time.’
Shop Florian Home online or in store at 619 Rathdowne Street, Carlton North.