After a long-fought battle, Highlight have finally reclaimed their original name (Beast/B2ST) from their former agency. Even so, it seems like they’re hanging onto the Highlight moniker for promotions. They’ve promoted that way for over seven years now, which is longer than many entire idol careers. With this in mind, I guess it doesn’t make sense to rush right back to “Beast” immediately.
As an original fan of second-gen groups like Highlight, I’ve learned my lesson when it comes to expecting these groups to match the quality and excitement of their best work during their latter day promotions. That’s just not how pop music operates except in the most unusual and extraordinary circumstances. With that said, I can’t say I’ve been thrilled with a new Highlight song in years, and new single Chains is no different. The track is fine, but highly forgettable and not even close to their most iconic work.
On the plus side, there’s much about Chains that feels quintessentially Highlight/Beast. That’s largely down to their instantly recognizable vocals, which are as strong and welcome as ever. However, the actual song plods along without much purpose. Dull verses segue into a too-slow pre-chorus before the beat drops for Chains‘ main hook. This segment could use more bounce to highlight its funkier instincts. Instead of thrilling listeners or eliciting an emotional response, the track simply moves through its pieces with a studied professionalism that feels more like an obligation than a pleasure.
Hooks
8
Production
7
Longevity
7
Bias
8
RATING
7.5