Girl group VVS terrorized us with their stale Tea a few weeks ago and now they’re back with another gimmicky track. Purrfect strains to be camp (sorry, nobody can unfurl a campier purr better than Eartha Kitt) but as usual this style of humor is at odds with K-pop’s highly-polished, systematic style. Trying to be funny/clever rarely works within the industry’s constraints, and Purrfect is a dubious example.
Honestly, this could have been amusing in other hands. The word “purrfect” is kind of funny in theory, but the song itself is too joyless to work. Rather than go full ham, we’re greeted by ugly pots-and-pans production and baseless boasts. The lyrics are all telling instead of showing and never remotely clever. The rapid-fire rap that makes up the verses is impressive, but not particularly enjoyable within the context of this song.
It seems that there is an emerging K-pop trend that’s attempting to borrow from elements of hyperpop, and just as I did when reviewing Katseye’s Gnarly I absolutely beg, implore, beseech the industry to look elsewhere for inspiration. I just don’t think this genre — at least how it’s being delivered on these tracks — works well for K-pop. Producers are only taking the most obnoxious elements while ignoring the beating heart underneath the soundscape. But knowing how the industry latches onto a sound with an iron grip, I fear we’re in for a long string of these novelty tracks fueled by unconvincing bravado.
Hooks
5
Production
7
Longevity
6
Bias
6
RATING
6