SEGA, together with McLaren Racing, have announced a new multi-year partnership with the iconic Sonic the Hedgehog.
As part of this collaboration, the shared DNA of McLaren Racing and Sonic each represent a desire for speed, bold design, and a drive to inspire the next generation – us included!
Fans will be able to check out a number of creative integrations and experiences that fuse the worlds of motorsport and gaming.
Said partnership will continue throughout Sonic Team’s 2025 “Racing Around the World” campaign into 2026 for Sonic’s 35th Anniversary and the McLaren Formula 1 Team’s 1,000th Grand Prix.
SEGA is also set to host an exciting activation at McLaren Racing Live: London, a fan-focused Trafalgar Square take-over from July 2-3.
Louise McEwen, Chief Marketing Officer, McLaren Racing, said the following:
“We’re thrilled to welcome Sonic the Hedgehog to the McLaren Racing family. This partnership brings together two iconic names in speed, and opens up our team to a wider, younger global audience.
Sonic is a character with incredible heritage and a passionate fanbase, and we are very excited to celebrate our partnership at McLaren Racing Live: London.”
Marcella Churchill, Vice President, SEGA/ATLUS Brand Marketing, also said the following:
“The collaboration between Sonic the Hedgehog and McLaren Racing underscores our shared passion for high-speed action and racing. Racing is in the DNA of both the Sonic and McLaren brands.
It’s where we began and what drives us forward. By combining Sonic’s iconic appeal with McLaren, we’re creating a partnership that should excite fans everywhere.
This partnership is about celebrating our shared values, and we can’t wait to share this collaboration and the future activations to come with fans.”
Source: Press Release
The team at iam8bit is bringing the heat with a number of Mystery Bundles that feature different surprise assortments.
Packing deep customization, the largest roster in the series, and helpful caddies, learn more about Bandai Namco’s Everybody’s Golf Hot Shots with the overview trailer for the title.
Continue Reading Everybody’s Golf Hot Shots Overview Trailer Released
The June update for Amazon Games’ Throne and Liberty, set to launch June 26, brings with it the Altar of Calanthia: 12-player raid, along with a huge style update, Ascended Arch Bosses, and new heroic gear.
Continue Reading Throne and Liberty’s June Update Launching June 26
Featuring new tracks, all-new karts such as Hyperion Sunset and Hyperion Midnight, new pop idol-themed racers, and more, the KartRider Rush+ Season 33 ‘Beat!’ update is now live.
A “tower defense-on-wheels zombie survival roguelite,” Zing Games and Wandering Wizard’s Zombie Rollerz: The Last Ship is now rocking and rolling on Steam.
Continue Reading Zombie Rollerz: The Last Ship Now Available on Steam
Team Jade’s free-to-play modern team-based tactical shooter is getting a major update July 9 – learn more about the new Operator Tempest with the latest trailer for the title.
Continue Reading Delta Force New Operator Tempest Launching July 9
The post McLaren Racing and SEGA Announce Sonic the Hedgehog Partnership appeared first on GamersHeroes.