Full-Service Game Publisher Sidekick Launched by INSTINCT3

A new full-service publisher for indie and A to AA studios, Berlin-based INSTINCT3 has launched Sidekick Publishing.

Operating within INSTINCT3’s holding group Gute Gesellschaft, Sidekick Publishing is led by industry veterans Jasmin Oestreicher and Melvin Frank.

For those attending gamescom 2025 from August 20 to August 24, first title under the Sidekick Publishing’s Deadly Days: Roadtrip will be showcased at the event..

Jasmin Oestreicher, CEO INSTINCT3 & Co-CEO and Co-Founder Sidekick Publishing, said the following:

“After ten years in publishing and marketing and the past four years at our agency, serving as Managing Director since 2024, I know how valuable experience can be. 

But I also know how quickly you can lose touch if you rely too much on the past. Especially with a gaming audience that is highly sensitive to inauthentic or overly commercial content, what matters are bold ideas, local sensitivity, and creators who work for lasting impact, not just quick profit.” 

 Melvin Frank, Co-CEO & Co-Founder Sidekick Publishing, also said the following:

“Over the past year, we’ve worked on a variety of releases –  each one teaching us something new about what works, what connects, and what lasts for our concept. 

Sidekick is our way of taking all those lessons, combining them with our unique creator and community expertise, and raising the bar for how we support indie developers. 

The goals are simple: focus on games that resonate well with our approach and make every next launch our best one yet.”

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