After a slew of singles, newcomers HITGS are finally releasing their first mini album. The Chuseok holiday is a very odd time to do so, but they’re out with new title track Happy today. So far, their music has been pitched to a young audience, at times sounding like something you’d hear on a children’s show. Happy has those moments as well, but also experiments with more refined textures.
Happy‘s opening chant does not inspire confidence, but the song rights itself almost immediately. Overall, it’s a breezy pop track, melding current girl group trends with a bit more pep. The melodies are strong throughout, even building toward a key change at the finale. That “happy, happy” chant returns often, but its muted enough to work rather than repel. A satisfying strings sample reminds me of hits from IVE and ILLIT in a good way, adding oomph as the song’s chorus crests.
Overall, Happy is uncluttered and safe, but in a comforting way. It’s got the slightly gimmicky appeal of older K-pop generations and the wistful, easy-listening energy of the industry’s current crop. This combination gives HITGS their best single yet, and it’s not a close competition.
Hooks
9
Production
8
Longevity
8
Bias
8
RATING
8.25