ALLDAY PROJECT have been one of the year’s biggest success stories, and they’ve been pretty successful on my own playlist as well. After a rough start, Famous grew on me immensely and last month’s pre-release One More Time was an instant hit. In general, I find co-ed groups pretty exciting and it’s been nice to see one become so dominant on the charts.
However, there are drawbacks about the group as well — mainly an incessant amount of posturing that only works when their material is strong. Unfortunately, new single Look At Me lacks the dynamic hooks or undulating groove of their best work, replaced instead by a nursery rhyme chorus that has rightfully drawn chuckles and comparisons to Barney the Dinosaur’s iconic “I Love You, You Love Me.”
When the group isn’t sing-chanting “ADP” over and over again, they’re doing their usual schtick of upending momentum with needless breakdowns that prove how “hard” they are. These are always the weakest moments in their tracks, but are usually buoyed by incredible centerpieces that keep the energy going. This time, the song is literally pummeling its “look at me!” message over our heads. This makes the music all about ALLDAY PROJECT rather than their listeners, which is always going to be a struggle for me even when the song itself is good. And if the song is bad? Well, that makes for an easy skip.
Hooks
5
Production
7
Longevity
6
Bias
7
RATING
6.25