A rising fragrance brand known for its long-lasting cologne, Hawthorne Cologne and SEGA are launching a special Jet Set Radio collaboration December 11.
A limited-edition release, two colognes including the GG’s Mango Riot and Noise Tank’s Phantom Melon will make an appearance,
Each one has been inspired by the rival street gangs at the heart of Jet Set Radio’s Tokyo-to universe, with their scent drawing from Tokyo-to’s stylized night markets and graffiti-covered streets. Think loud, fruit-forward, and made for the moment!
Hez Chorba, Vice President of Business and Creative Transmedia West for SEGA of America, said the following:
“Jet Set Radio helped define a generation when it released on the SEGA Dreamcast 25 years ago.
The game was renowned for its revolutionary graphics, innovative gameplay, and iconic soundtrack.
We’re excited to continue to celebrate its ongoing legacy in partnership with a brand like Hawthorne that matches Jet Set Radio’s rebellious edge, underground culture, and ability to make a statement.”
Phillip Wong, Cofounder and Chief Creative Officer at Hawthorne, also said the following:
“We created Hawthorne to expand what scent can do.
Jet Set Radio had the exact kind of energy that we and our audiences are drawn to, loud, daring, and way ahead of its time.
This isn’t just another status bottle; it is new energy built from timeless spirit and something that expands both the world of Jet Set Radio and the Hawthorne scent experience.”
The Jet Set Radio x Hawthorne collection will release exclusively on hawthorne.co December 11, with a select retail rollout beginning January 2026.
Source: Press Release
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