Kingsoft Shiyou and Rovio Entertainment Limited have announced a strategic partnership that will pave the way for a full‑scale return of the Angry Birds series games to mainland China.
As part of this partnership, these titles will be exclusively published and operated by Kingsoft Shiyou.
Rovio CEO, Alex Pelletier-Normand said the following during the announcement:
“The long‑standing passion and anticipation from Chinese players have always been among our strongest motivations.
Through this partnership with Kingsoft Shiyou, we aim to reignite those beloved memories and reintroduce this classic franchise to Chinese fans in a fresh and innovative way.”
Liu Yi, the VP of Publishing at Kingsoft Shiyou, also said the following:
“Our previous collaboration delivered valuable localization insights.
Looking ahead, we will not only focus on refined operations that are deeply rooted in the market, but also actively explore new and innovative expressions of Angry Birds across multiple realms — including digital entertainment and trendy culture — to keep this beloved IP thriving in richer and more diverse forms.”
Source: Press Release
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