Award-winning mobile gaming developer Avia Games is collaborating with UC San Diego’s Rady School of Management MBA program (Rady Action Project) for a strategic marketing research project based around Avia’s popular Solitaire Clash title.
As part of this collaboration, UC San Diego Rady School of Management MBA students will work alongside Avia Games to apply core marketing strategy fundamentals in the real world.
Highlights include analyzing market dynamics, player motivations, and competitive positioning within the skill-based gaming space.
This collaborative project looks to explore new ways to grow Avia Games’ player community, all while continuing to engage and support its existing player base.
Vickie Yanjuan Chen, CEO and Founder, Avia, said the following:
“At Avia, we are committed to the importance of academic research to better serve our player audience.
We are excited to partner with UC San Diego’s Rady School of Management to develop Solitaire Clash into a premier mobile title through new research and data-driven feedback.”
Sandy Kenny, Executive Director of MBA Rady Action Project, also said the following:
“The Rady Action Project allows our experienced MBA students to apply executive-level thinking and communications to real business challenges while delivering meaningful value to the corporations and our students.”
One can check out Solitaire Clash for themselves by downloading it via its official Apple App Store page.
For those feeling social, make sure to follow the official Facebook, Twitter/X, Instagram, and LinkedIn social media channels!
Source: Press Release
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