JAKKS Pacific X Sonic the Hedgehog 4 Agreement Revealed

JAKKS Pacific, Inc. and Disguise have announced a multi-year partnership with SEGA  for Paramount Picture’s upcoming feature film Sonic the Hedgehog 4.

As part of this collaboration, SEGA and JAKKS will design, develop, and manufacture products that include action figures, plush, playsets, role play, costumes, and costume accessories.

All of these products will hit the market in early 2027, ahead of Sonic the Hedgehog 4’s release on March 19, 2027.

Stephen G. Berman, Chairman and CEO of JAKKS Pacific, Inc., said the following:

“Sonic movie products continue to be among our most popular lines year after year, underscoring just how beloved these characters are.

The Sonic brand resonates with fans of all ages, and we’re excited to build on that momentum with a new collection of toys, figures, and costumes that capture the spirit of this latest adventure.”

Shuji Utsumi, President and COO, Representative Director of SEGA CORPORATION, also said the following:

“JAKKS Pacific has been an incredible partner, with their creativity, quality, and passion bringing Sonic the Hedgehog to life for fans around the world.

As we look ahead to Sonic the Hedgehog 4, we’re excited to continue building on that success together and deliver even more innovative designs for Sonic fans of all ages.”

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