I count myself among the contingent of Chungha fans who prefer when her music aims straight for the clubs, meaning this spring’s title track Eenie Meenie became eclipsed by its clubbier b-side I’m Ready. With new single Algorithm, she seems to have grasped the formula (see what I did there?) many of us have been waiting for, but the song’s execution leaves something to be desired.
Algorithm heads straight to the dancefloor, placing Chungha’s vocals over a house beat and keeping the energy brisk throughout. The production pulses with a stylish drive. It’s rather generic, but in a way that feels instantly familiar and inviting. Apart from the straightforward percussion, a number of interesting synth lines compete for attention as the track twists and turns. The flute-like sound during the pre-choruses is especially unique.
When Chungha first debuted, I had some misgivings about her vocal performance/arrangement. That critique has softened a lot as her artistry has grown, but Algorithm takes a step back. I’m not sure if the key is pitched too high or the vocal production is simply too unadorned and/or compressed, but her performance often feels at odds with the instrumental, preventing the song from fully exploding. Given its short running time, Algorithm struggles to find its full potential. I like what it’s trying to do, but the song doesn’t quite get there.
Hooks
7
Production
8
Longevity
8
Bias
8
RATING
7.75