It’s exceedingly rare for a K-pop act to drop two full-length albums in the space of a year, but that seems to be EPEX’s plan. The date for their upcoming album hasn’t yet been set, but My Girl acts as its pre-release. The guys delivered an impressive one-two punch this spring, making me hope their sound had undergone a permanent transformation. Alas, My Girl is far more generic and safe than expected.
Given that this is a pre-release, expectations should be set accordingly. Coming into My Girl anticipating nothing more than a pleasant little bop elevates its effect, though even within the “pleasant little bop” sub-genre the track fails to land many punches. Its production is as faceless as can be, reusing similar percussion as so many other songs (including Seventeen’s single from today!). Wobbly synths provide atmosphere as the guys offer sweet vocals over the top. Somewhere along the line, the songwriters forgot to craft memorable melodies, resulting in a series of disconnected vocal runs that never forge into something exciting.
Hooks
7
Production
8
Longevity
8
Bias
7
RATING
7.5