Over the past few years, Purple Kiss have flirted with quite a number of genres. Their singles run tends to bounce between negative and positive reviews on this blog. I prefer their more melodic tracks, especially given the strength of their vocalists. New single On My Bike offers a bit of everything, melding their various musical personas together.
Right off the bat, On My Bike‘s production unveils a dark, Halloween-esque appeal. This may be their most dramatic arrangement yet, backed by heavy guitar distortion and a near apocalyptic soundscape. It’s very spooky at times, down to the lurching synth that forms its backbone. The verses have an effective stomp, though I would have loved hearing more fullness in the percussion. I’m quite tired of tinny, trap-influenced beats.
Fortunately, On My Bike fleshes out nicely during its chorus. Guitar is the star of the show here, adding great texture that plays well against Purple Kiss’s vocals. The melody isn’t doing much for me on its own, but works when propped up by the bombast of the instrumental. In the end, I can’t tell if I enjoy this because the song is actually great or because we’re so starved for dynamic girl group material during these easy-listening times. I’ll take it either way.
Hooks
8
Production
9
Longevity
8
Bias
9
RATING
8.5