It’s a longstanding tradition for YG Entertainment to release follow-up music videos from its artists’ albums. This approach has faded a bit in recent years, but the agency seems determined to solidify rookies BABYMONSTER within their successful lineage. Part of me wishes they would have terrorized us with an mv for the ghastly Woke Up In Tokyo, but the powers-that-be have taken a wiser approach by promoting the soft, emotive EDM of Love In My Heart.
My favorite BABYMONSTER song by far is Forever, and that’s mostly because I miss the early-2010’s era or hyper-energetic dance music. Love In My Heart sets its sights on this soundscape and does a solid job delivering on expectations. But while Forever had a nice anthemic sheen, Heart feels more generic and restrained. It’s almost as if YG fed “EDM banger” into AI to deliver the most predictable version of the genre. “Predictable EDM” is still a ton of fun, but for a rookie group still establishing themselves I would have loved to hear more musical personality emanating from the track.
In fact, I really can’t point to one element that feels distinct about Love In My Heart. The song plays things straight down the middle, from its choice of synth textures to the surging structure and inevitable payoff as we reach the climax. On the plus side, it’s nice to hear the girls belt out the melodies and the second verse rap is skillfully incorporated into the track’s existing energy. This is enough to make Love In My Heart nice playlist material, but it could have been much more.
Hooks
8
Production
8
Longevity
8
Bias
9
RATING
8.25