The Play Company and 2K Ink Partnership for New NBA 2K Tournament Service

On-demand tournament company The Play Company, together with publisher 2K today announced plans to launch a new tournament service called Play NBA 2K integrated through Play OS.

As part of this multi-year partnership, this service will give NBA 2K’s community of players the chance to compete in both weekly and celebrity hosted tournaments.

This service also provides both free-to-enter tournaments and entry fee based tournaments, giving NBA 2K players additional ways to compete. 

Note that free-to-enter tournaments will be available to those aged 13 and older in the U.S. (excluding Arizona), while entry-fee based tournaments will be open to eligible players 18 and older in the U.S. where permitted.

The Play Company CEO Brandon Pitts said the following:

“Unlocking the ability for NBA 2K players to earn real cash prizes through competitive play marks a major milestone for us and the industry. We’re incredibly grateful to the team at 2K for helping make this transformative partnership a reality.”

2K’s head of lifestyle and content marketing Ronnie “Ronnie 2K” Singh said the following:

“2K’s partnership with The Play Company will further expand the ways that we are trying to build engagement and connect with our players.

For us the deal with The Play Company serves as yet another way to quench the thirst of our competitive 2K community.”

The service will go live with Play Now and MyTEAM tournaments, with additional tournament formats rolling out in the months ahead. 

Note that gamers can join Tournaments by downloading the Play OS mobile app on iOS, or by visiting playnba2k.gg.

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