When last we heard from Chuu, she tried her hand at a pleasant synthpop sound. This seems to be very in trend for K-pop soloists, positioning them within the global market while still maintaining the more subdued vibe that’s taken hold of the industry’s girl group fare over the past few years.
Like past efforts, Only Cry In The Rain is pleasant but very lightweight. The song takes no chances, preferring to deliver an airy instrumental and soft melody. Even the music video has a hazy film over the top. There have been many tracks like this in K-pop recently and I’m not quite sure what to do with them. The song is objectively fine — a pleasant diversion that could soundtrack just about any activity. But with so much ear-catching music being released around the world every week, something like Only Cry In The Rain can’t really compete. I’m not sure it even wants to.
Like many of K-pop’s solo releases, the song comes down to Chuu’s appeal as an idol. She isn’t given much room to showcase personality here, but if you’re already a fan I imagine just hearing her voice will offer comfort and elevate the track’s sweet, simple melodies. For everyone else, Only Cry In The Rain will play well in the moment but likely get buried by dozens of competing releases as the weeks go on.
Hooks
8
Production
8
Longevity
8
Bias
7
RATING
7.75