Funny (?) story: I actually listened to sub-unit idntt unevermet’s 8:11 (8시 11분) yesterday when it was first released but promptly forgot all about it before I even had a chance to write a review. I’m not sure that’s ever happened before, but it goes to show you how little impact idntt’s debut had on me. Just like their female counterpart tripleS, the idntt brand promises to debut a number of sub-units, delighting hardcore fans as if confuses more casual listeners.
I’m all for ambitious K-pop rollouts, but if tripleS’s output is anything to go by I fear idntt’s promotional tactics might be more exciting than the music itself. Unfairly or not, I expect such a unique configuration to boast equally unique music, but so far idntt’s material has been typical boy group fare. New track 8:11 is perfectly serviceable, drawing from the same early-2000s hip-hop influence as everyone else this year. The song doesn’t seem to be designed to make waves, choosing instead to lay down a pleasant groove that requires no effort to get into.
8:11‘s beat will surely have your head moving, particularly as it bursts into its chorus. But without any memorable refrains, the song struggles to distinguish itself. Its vocal-heavy moments are so smooth they practically disappear while the rapped chorus injects more personality but could do with a melodic counterpoint to add needed contrast.
Hooks
7
Production
8
Longevity
8
Bias
7
RATING
7.5