Amidst the hottest artists of the moment making comebacks today, we have a K-pop veteran in the mix. Rain hasn’t released new material in awhile, but his name still carries weight within the industry. He’s even been able to rack up a viral hit every now and then, though it’s been some years since his last notable release.
For new single Feel It (너야), Rain goes back to what he does best. The song is smooth and soulful, placing his husky voice over a brass-kissed R&B beat. It’s music made by and for a different generation, limiting its chart fortunes. And within this nostalgic genre, Feel It doesn’t do much to distinguish itself. The song is a gentle balm with enough swing to get your shoulders moving, but its ambition is decidedly low. Rain’s performance is similarly subdued. His voice is still a force to be reckoned with, even if the song doesn’t give him much to do. If K-pop had an “adult contemporary” station, Feel It would be on rotation there. There’s nothing wrong with that, though I doubt I’ll remember this song in a month’s time.
Hooks
7
Production
8
Longevity
8
Bias
7
RATING
7.5