Amidst the back-and-forth between ZEROBASEONE and AND2BLE, it can be easy to forget that there’s a new reigning champ in Boys Planet world. ALPHA DRIVE ONE made their debut earlier this year with a non-starter of a dance/hip-hop track, though as predicted the album sold well over a million copies. Another album is scheduled for later in the summer, kicked off by the release of new single OMG!.
Despite watching (and writing about) Boys II Planet, I feel no connection to this group. It’s up their music to win me over, and songs like OMG are not going to do that. This track is a total bore, reheating a tired trap sound and giving the guys a series of barely-there hooks that feel like they were written in about five minutes. It’s another hip-hop banger this time, but the energy is decidedly low. In a world of obnoxious, over-the-top CORTISes (CORTI?), this kind of languid mid-tempo just sounds a bit lazy.
Rather than come across as offensively bad (which would have been interesting, at least), OMG makes me feel absolutely nothing. As vibes go, it’s absolutely serviceable. If they had positioned this as a late-album filler track, I wouldn’t have bat an eye. But as your first comeback single after a (commercially) successful debut, OMG feels inadequate and unexciting. I still don’t know what this group’s sonic identity is meant to be, and this does nothing to answer that question.
Hooks
6
Production
6
Longevity
7
Bias
6
RATING
6.25