IDID made a quick comeback after their September debut, but left fans waiting after that. Six months later, they’re finally back with new single Fly!, melding their old-school hip-hop sound with upbeat melodies. This fits squarely within a realm of current new-gen boy group sounds where acts flip the aggressive, hard-edged hip-hop of the fourth generation into something looser, funkier and more playful.
While I would never call Fly original, I enjoy its general sound. It’s nice to hear a hip-hop track that doesn’t rely on trap or EDM. Fly‘s instrumental is light on its feet and easy to bounce along to. The production is not nearly as captivating as last year’s Push Back, but its breeziness makes Fly nearly impossible to dislike.
The same could be said about Fly‘s melodic verse, which opens the track with a series of standout vocals. IDID’s voices fit well within this soundscape, delivering an effortless sense of character. I’m not as sold on Fly‘s chanty chorus, but it’s mixed with enough melody to add variety. If we’re not going to opt for a more ambitious concept, I’ll happily take uncomplicated fun like this.
Hooks
8
Production
8
Longevity
9
Bias
8
RATING
8.25