It’s so funny when you watch a music video from an act you know has a shoestring budget and it’s this big, cinematic spectacle (ie: obviously AI). I’m not sure who they think they’re fooling, but I’d much rather see a small budget piece with an engaging and creative concept than pure slop.
Music video aside, ASC2NT’s If I Die Tomorrow might actually be this week’s strongest new song? Of course, this week has been universally mid so that’s not saying much, but a win is still a win. The track takes their sound in a rockier direction, offering an anthemic, driving chorus. I’ve noted the strength of ASC2NT’s vocals in the past, so this is a great direction for them.
Looking under the hood, If I Die Tomorrow is the work of one composer (it’s so rare to see a single name on song credits these days!). Kang Ji Won has been working in the business for decades, responsible for real classics from groups like B.A.P and Beast among many others. You can hear that experience in the songwriting, as If I Die Tomorrow knows just what to do to satisfy its listener.
Hooks
9
Production
8
Longevity
8
Bias
8
RATING
8.25