(G)I-DLE’s music has gone through many transformations — most recently in the form of the polarizing, meme-ready Wife. Regardless of genre, their title tracks have become known for their catchphrases. Leader and composer Soyeon loves a concept, and nuance isn’t really her thing. Whether they’re a wife, a tomboy, a queen or a nude, the group will definitely hit you over the head with their main point.
This time, (G)I-DLE have become super ladies, and that concept calls for a clobbering EDM beat. I appreciate the song’s energy and go-for-broke bombast, especially during the first verse and pre-chorus where the vocals climb sky high and build tons of momentum. The instrumental drop chorus also works well, recalling the big room EDM of T-ara’s classic Sugar Free.
Sadly, this is also where (G)I-DLE revert to their usual tricks. Rather than go full bore on a chorus worth repeating, the musical ambition fizzles into a dull, spoken “Lady, lady, call me super lady.”
Catchphrases. I’ve become so weary of catchphrases.
In the case of Super Lady, its dynamic production elevates this meager hook, especially as the beat warps for a fun breakdown right before the climax. We end up veering into some reheated BLACKPINK chanted outro, but the energy remains high. If the group must insist on this dollar store version of “empowerment,” at least they’re throwing every bit of musical drama they can at it. That’s enough to make Super Lady an above-average (G)I-DLE title track — frustrations and all.
Hooks
7
Production
9
Longevity
8
Bias
7
RATING
7.75