Song Review: KEYVITUP – Legendary

Rookie group KEYVITUP is now on their third music video from their debut EP. I haven’t been a fan of much from them yet, and calling a track “legendary” is only setting listeners up for disappointment. The word legendary is thrown around too cavalierly in my opinion and certainly doesn’t apply to this song.

Rather than “legendary,”” I suppose this is fine. It has some enjoyable moments, particularly during the verses where the guys sing over a gurgling hip-hop beat. The pre-chorus also does a nice job briefly spiking interest, but at Legendary‘s heart is a non-event of a chorus. Interesting sweeps of vocal harmony usher in this segment, but they’re in service of a momentum-killing hook that relies too much on talking to be effective. Without building to any notable crescendo, Legendary slinks by without making waves. I suppose it works as an exercise in branding, but even then this is a tropey declaration every other hip-hop focused boy group has already made several times over.

Hooks
7

 Production
8

 Longevity
7

 Bias
7

 RATING
7.25

Grade: C

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